Earth-News from DisneyNature
DISNEY JOINS FORCES WITH THE NATURE CONSERVANCY
TO PLANT 2.7 MILLION TREES IN CONJUNCTION
WITH FIRST WEEK TICKET SALES FOR
DISNEYNATURE’S DEBUT FEATURE, “EARTH”
Burbank, Calif. – April 29, 2009 -- Walt Disney Studios Motion Pictures has arranged with The Nature Conservancy to plant 2.7 million trees in Brazil’s Atlantic Forest, one of the planet’s most endangered rainforests, it was announced by Dick Cook, chairman, The Walt Disney Studios. In keeping with the Disneynature Earth’s themes of protecting the planet and its wildlife, Walt Disney Studios volunteered to plant a tree in honor of every moviegoer who saw the film during its first week of release. The motion picture grossed an impressive $16.1 million at the box office during week one and broke an opening day record as well as an opening weekend record for a nature documentary. The film also garnered the highest praise from critics and moviegoers alike.
Where the Atlantic Forest survives, it presents some of the most spectacular landscapes on Earth. The region is home to more than 200 bird species and 60 percent of all Brazil’s endangered species. And, on fewer than two and a half acres, scientists have identified more than 450 tree species – more species than are found on the entire eastern seaboard of the United States. The forest also is important because it is the source of clean drinking water for 120 million people. Today, however, only 7 percent of the original Atlantic Forest remains in well preserved but isolated fragments. The Nature Conservancy’s initiative in the Atlantic Forest contributes to the global effort by the United Nations Environment Programme (UNEP) to plant at least one billion trees worldwide each year, with a cumulative goal for 2009 of planting 7 billion trees worldwide.
Narrated by James Earl Jones, Earth tells the remarkable story of three animal families and their amazing journeys across the planet we call home. Earth combines rare action, unimaginable scale and impossible locations by capturing the most intimate moments of our planet’s wildest and most elusive creatures. Directors Alastair Fothergill and Mark Linfield, the acclaimed creative team behind the Emmy Award®-winning Planet Earth, combine forces again to bring this epic adventure to the big screen.
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